Comments on: Marketing for Trust http://www.awakeat2oclock.com/2015/05/marketing-for-trust.html/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-for-trust A Blog for Business Owners Mon, 11 May 2015 11:18:07 +0000 hourly 1 https://wordpress.org/?v=7.0 By: John Hyman http://www.awakeat2oclock.com/2015/05/marketing-for-trust.html/#comment-31226 Mon, 11 May 2015 11:18:07 +0000 http://www.awakeat2oclock.com/?p=2813#comment-31226 The goal of marketing is to establishing top of mind awareness- the kind of awareness where the target audience thinks of your brand before they open their browser. So if the target audience cannot tell the chaff from the wheat because everything looks and feels the same, the marketer is placing the fate of his/her marketing budget on search engine results. Or playing a huge timing game.

The real reason automotive dealerships (as only one of many examples) fall into the same tired marketing rut is because it’s human nature to stick with what you’ve always done. They continually rely on marketing agencies with a specialty in their space, instead of seeking out an agency with a fresh point of view; it’s comfortable, and seemingly low risk because, well, they are rich and it’s gotten them to this point, hasn’t it?

Besides pioneering something new is risky… and change is scary. (Insert Einstein’s most famous quite here).

]]> By: Marketing for Trust | The ExitMap | Transition Planning for Business Owners and their Advisors http://www.awakeat2oclock.com/2015/05/marketing-for-trust.html/#comment-31225 Mon, 11 May 2015 03:07:38 +0000 http://www.awakeat2oclock.com/?p=2813#comment-31225 […] ← Marketing for Trust […]

]]> By: Stephen Davies http://www.awakeat2oclock.com/2015/05/marketing-for-trust.html/#comment-31224 Mon, 11 May 2015 02:26:46 +0000 http://www.awakeat2oclock.com/?p=2813#comment-31224 All true, but this is mediocrity. Maybe there is another way as video has become so much more accessible. https://www.youtube.com/watch?v=ZUG9qYTJMsI

]]> By: jim marshall http://www.awakeat2oclock.com/2015/05/marketing-for-trust.html/#comment-31223 Sun, 10 May 2015 18:25:20 +0000 http://www.awakeat2oclock.com/?p=2813#comment-31223 There may be merit to what you claim as to earning trust by doing what everyone else does. But I believe you might also be passed over….similar to a billboard that is there everyday but becomes so much a part of the landscape it isn’t noticed. Being different can at least get you noticed…then it is up to you and your message to earn trust.

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