Category Archives: Marketing

The Nimble Small Business

Almost since time began, the nimble small business has been axiomatic. Large corporations are like big ships, the common knowledge goes. They take a long time to change direction. That is a comforting thought to business owners who choose to see … Continue reading

Posted in Building Value, Entrepreneurship, Exit Options, Exit Planning, Exit Strategies, Marketing, Marketing and Sales, Sales, Selling a business, Strategy and Planning | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Exiting a “Time and Place” Business

“The purpose of middlemen in the marketplace is to provide time and place utility.” I remember the light bulb going on in Economics 101 when my professor said that.  Suddenly, I understood the concept of added value. Someone had to get the … Continue reading

Posted in Building Value, Customer Relations, Economic Trends, Entrepreneurship, Exit Options, Exit Planning, Marketing, Marketing and Sales, Sales, Selling a business, Strategy and Planning | Tagged , , , , , , , , , , , , , , | Leave a comment

Exit Planning in a New Political Environment

What does a new political environment mean for business owners who are planning to transition their businesses? Should you accelerate your plans, or slow them down? As I’ve said many times in this space and elsewhere, the biggest single factor … Continue reading

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How Much Does that Gorilla Weigh?

How much does that (fill in your preferred number here) pound gorilla weigh? I always refer to an 800 pound gorilla, but I’ve heard others use everything from a 400 pound gorilla (which is pretty close to their real size) to … Continue reading

Posted in Customer Relations, Entrepreneurship, Leadership, Marketing, Marketing and Sales, Sales, Strategy and Planning | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Choosing Not to Maximize Profits

The other day, a client asked me to review some questions from an MBA student studying business ownership. One of the questions was “Are you doing everything possible to maximize profits?” I’ve seen the same question asked in a number … Continue reading

Posted in Business Perspectives, Customer Relations, Entrepreneurship, Incentives, Managing Employees, Marketing, Sales, Strategy and Planning | Tagged , , , , , , , , , , , , | 2 Comments