Category Archives: Marketing

Small Businesses Fantasies: Service

As an evangelist for small business, I am the consumer equivalent of the locally-grown food movement. I spend as much of my discretionary income as possible with the owned-and-operated businesses in my area. As a consultant and coach to owners, I also … Continue reading

Posted in Customer Relations, Entrepreneurship, Leadership, Managing Employees, Marketing, Marketing and Sales, Sales | Tagged , , , , , , , , , , , , , , , | 3 Comments

“Congratulations — You are the Low Bidder!”

The sentence that titles this post could be defined as the epitome of mixed emotions for a business owner. You won the business, but only because you are willing to work for less than everyone else. Perhaps you deliberately cut … Continue reading

Posted in Customer Relations, Entrepreneurship, Leadership, Marketing, Marketing and Sales, Sales | Tagged , , , , , , , , , , , , , , , | 1 Comment

The Quest for Recurring Revenue

Recurring revenue is the current Holy Grail of business. Barriers to Entry, a traditional way of assessing your differentiation against competition, have been replaced by Barriers to Exit, how to make it at least inconvenient or at most excruciatingly painful for … Continue reading

Posted in Customer Relations, Economic Trends, Entrepreneurship, Marketing, Marketing and Sales, Sales, Strategy and Planning | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Invisible Discounts

In the words of the late, great Father Guido Sarducci of Saturday Night Live fame; “I canna teach you everything you need to know about business inna fiva minutes. You buya something, and thena you sell it for more.” A … Continue reading

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Marketing for Trust

Why are car dealer commercials so crappy? I’m not talking about the manufacturers’ ads. Those cost millions and have big-name professional spokespeople. The regional marketing association ads aren’t quite as flashy, but Ford Truck Month or End of Year sales for the … Continue reading

Posted in Customer Relations, Marketing, Marketing and Sales, Sales | Tagged , , , , , , , , , | 3 Comments