Category Archives: Marketing

Ready…Set…Exit! Part I

For the last six years I’ve been writing and speaking around the country to business owners about the coming tsunami of retiring Baby Boomer business owners. My e-book “Beating the Boomer Bust” details the  statistics (For a free download, go here … Continue reading

Posted in Entrepreneurship, Exit Planning, Exit Strategies, Managing Employees, Marketing, Selling a business, Strategy and Planning | Tagged , , , , , , | Leave a comment

Customer Service Starts with “Hello.”

When asked what differentiates their businesses from giant competitors, most owners will describe their relationship with customers. “We give better service.” “Our employees know our customers by name.” “We treat people as individuals.” What constitutes excellent service differs by industry … Continue reading

Posted in Business Perspectives, Customer Relations, Managing Employees, Marketing, Uncategorized | Tagged , , , , , , | 1 Comment

Size Means Nothing on the Web

A small manufacturer hires a local web development firm, and spends six months reworking his website. He agonizes over every word of the copy. He writes up product descriptions, detailing materials and tolerances. He adds page after page to the … Continue reading

Posted in Customer Relations, Economic Trends, Marketing, Marketing and Sales, Strategy and Planning, Technology | Tagged , , , , , | 1 Comment

Small Business and Social Media II

Last week’s column generated lots of comments, and probably requires some follow up. First, the army of social media fanatics that go ballistic at any hint that SM isn’t the be-all, end-all and answer-from-above for every marketing need on the planet … Continue reading

Posted in Customer Relations, Marketing, Marketing and Sales, Sales, Uncategorized | Tagged , , , , | 1 Comment

Should Small Business Owners Embrace Social Media?

I order a package of vacuum cleaner bags online. The site cheerfully requests “Like us on Facebook!” Kobe Bryant announces that in order to help the Lakers, he won’t tweet during playoff games. A friend tells me that he is the … Continue reading

Posted in Entrepreneurship, Marketing | Tagged , , , , | 5 Comments