Three Rules for Small Business
A few days ago a discussion on LinkedIn’s “Small Business Accelerator” group asked “What are the three things a small business owner should focus on?” As challenging as any business is, the basics remain the same for everyone. We provide goods or services, … Read More »
Small Business and Social Media II
Last week’s column generated lots of comments, and probably requires some follow up. First, the army of social media fanatics that go ballistic at any hint that SM isn’t the be-all, end-all and answer-from-above for every marketing need on the planet … Read More »
Does Technology Help or Threaten Small Businesses?
A small computer service company wants to sell Microsoft software licenses to its customers. They send an employee to become certified in licensing. (Microsoft offers some 600 variants.). As soon as they purchase a license, however, Microsoft begins soliciting that customer … Read More »
Giving Referrals: Fire and Forget?
We all appreciate getting referrals. There is a feeling of gratification in knowing that someone thinks enough of your work to send a friend or associate your way. Referrals are usually the life’s blood of most small businesses. When I … Read More »
Sales: Do You Have Customers or Clients?
Whether you have customers or clients is more than a matter of semantics. Some businesses use the term “clients” in an attempt to class up their image. Attorneys usually have clients. Kentucky Fried Chicken doesn’t, regardless of what they might say. Nordstrom? … Read More »
Is Distribution Dead?
It’s difficult to talk to any owner of a small distribution business without hearing complaints about competition from the Internet. Their criticisms are pretty universal, regardless of the goods being distributed. “Customers call with prices they claim to have found … Read More »
Is It All About the Money?
If you have more than ten employees, and an outside observer (like me) asks them confidentially to say in one word what their boss cares about the most, what do you think they will answer? We’d like to think that answer … Read More »
Proactive, Preventative Sales
Sometimes a topic rises to the top of my long list of candidates because it seems to come up repeatedly. It may be a coincidence (probably is), but a single business ownership issue is raised in multiple coaching sessions or … Read More »
Can You Build Your Business in Half the Time?
I had an unusual coincidence happen last week. Speaking to prospective new members of The Alternative Board (TAB), I wound up with three CPAs in the same meeting. They were from three different smaller firms, and all three identified their current … Read More »
A Return to the Handshake?
There are five words that strike fear into the heart of every business owner. They are “Let me call my lawyer.” I’m not talking about threats. If I had a nickel for every person who threatens “I’m going to call … Read More »
