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John F. Dini CMBA, CExP, CBI
President, MPN Incorporated
I live with the ups, the downs, the peaks, the valleys, and the gratification and occasionally the sheer numbing terror of being a business owner; and I experience all of it, EVERY SINGLE DAY!
As a coach, facilitator and consultant to hundreds of entrepreneurs, the operator of a dozen peer groups and a business owner myself, I spend almost every waking moment discussing the challenges and rewards of owning a business. I eat, sleep and breathe business ownership. I don’t hunt. I don’t fish. I don’t even play golf. Business ownership is both my vocation and my recreation. I think owning a business is the most interesting thing anyone can do. Get connected:
View John's full profile and be sure to check out his Business Blog Awake at 3 o'clock:
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Small business owners are the Hunters of the 21st century. We are 3% of the US population, and yet we create over half of all American jobs. As Hunters, we may not be inclined to manage by the numbers or stick to systems. If we were, we'd be working for someone else! If you lie awake at 2 AM because you are worried about your business, or just because you are excited about what you will be doing when the rest of the world wakes up, then this is the place for you!
Tag Archives: marketing
Can You Build Your Business in Half the Time?
I had an unusual coincidence happen last week. Speaking to prospective new members of The Alternative Board (TAB), I wound up with three CPAs in the same meeting. They were from three different smaller firms, and all three identified their current … Continue reading
Posted in Customer Relations, Marketing, Marketing and Sales, Sales, Strategy and Planning
Tagged management, marketing, promotion, sales management
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Trimming the Customer Tree
Anyone who has shopped for a live Christmas tree knows the drill. They have some on display, but none look exactly like what you want. You start looking through the trees that are still bundled up. If one looks promising, … Continue reading
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The Man (or Woman) Who Knew Too Much
Most businesses need salespeople. Most salespeople need to know what they are selling. This leaves many owners on the proverbial horns of a dilemma. Should they hire a great salesperson and teach him the business, or should they take someone who … Continue reading
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Credibility in the Lobby
I typically visit over a dozen businesses a week. Only a few have media articles about themselves in the lobby. When I ask the others, they typically answer “Oh sure. We were written up a few years ago. I have … Continue reading
Posted in Customer Relations, Managing Employees, Marketing
Tagged marketing, media, news, promotion, public relations
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Service Needs to be a Defensible Territory
The UN air strikes against Gaddafi’s forces raise an obvious question. Why Libya? Although we believe Qaddafi is a really bad guy, there are plenty of other players in North Africa and the Middle East that have to rank somewhere … Continue reading
John,
As a sales and marketing manager for 30+ years, I couldn’t agree more with your insight. It’s far more important to hire a “salesman” and let him sell than to move a technician or even a marketing person into a sales position. I’ve learned the hard way!
While it’s often good to have the experience of walking a mile in another’s shoes, the sales to manufacturing doesn’t work, just as the manufacturer to sales wouldn’t work either.
Thanks, Gerald