Tag Archives: media

Size Means Nothing on the Web

A small manufacturer hires a local web development firm, and spends six months reworking his website. He agonizes over every word of the copy. He writes up product descriptions, detailing materials and tolerances. He adds page after page to the … Continue reading

Posted in Customer Relations, Economic Trends, Marketing, Marketing and Sales, Strategy and Planning, Technology | Tagged , , , , , | 1 Comment

One Response to Size Means Nothing on the Web

  1. John Hyman says:

    Your post is spot on. As a marketing firm that also designs and builds websites we are amazed when we meet a prospect who doesn’t even have a website. It’s 2014. The right website and strategy can extend your marketing reach well beyond your geographic footprint, while leveling the playing field against competitors of all sizes.

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Small Business and Social Media II

Last week’s column generated lots of comments, and probably requires some follow up. First, the army of social media fanatics that go ballistic at any hint that SM isn’t the be-all, end-all and answer-from-above for every marketing need on the planet … Continue reading

Posted in Customer Relations, Marketing, Marketing and Sales, Sales, Uncategorized | Tagged , , , , | 1 Comment

One Response to Small Business and Social Media II

  1. Hi John,
    You wrote: “Endless site links to boost SEO, retweeting other peoples’ quotations from famous dead people, and weekly electronic “newsletters” that do nothing but flog discount deals are not social media.” So true. Real social media, like real conversation, takes thoughtfulness, consideration and a real interest in listening to others and hearing what they are saying. Thanks to Christi Brendlinger for sharing this awesome post with the BizSugar community.

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Credibility in the Lobby

I typically visit over a dozen businesses a week. Only a few have media articles about themselves in the lobby. When I ask the others, they typically answer “Oh sure. We were written up a few years ago. I have … Continue reading

Posted in Customer Relations, Managing Employees, Marketing | Tagged , , , , | Leave a comment

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