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As a business owner, you know what it’s like to lie awake at 2 a.m. Maybe it has happened when you are excited and full of new ideas for your business. More often, it’s because you are worried about issues you will face the next day. Sometimes, it’s because you just woke up with the solution to a problem. I’ve experienced all those emotions about my businesses over the years. Awake at 2 o’clock? is where I share them with you, and hopefully help with answers that will let you sleep.
John F. Dini, CExP, CEPA
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Small business owners are the Hunters of the 21st century. We are 3% of the US population, and yet we create over half of all American jobs. As Hunters, we may not be inclined to manage by the numbers or stick to systems. Are you a Hunter or a Farmer?
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How prepared are you to exit your company?
The Assessment breaks down the four major categories of exit readiness; Finance, Planning, Operations and Revenue/Profit.
Tag Archives: trade
Why Do We Hate Salespeople?
A recent episode of “Downton Abbey” included a new servant tasked with passing out canapés at a dinner party. “Try one of these,” he quietly suggested to a guest. “I’m told they are quite good.” He was immediately pulled aside … Continue reading
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Giving Referrals: Fire and Forget?
We all appreciate getting referrals. There is a feeling of gratification in knowing that someone thinks enough of your work to send a friend or associate your way. Referrals are usually the life’s blood of most small businesses. When I … Continue reading
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Why is San Antonio Bucking the Trend?
The national economy is recovering, but it has a long way to go. Residential and commercial foreclosures, consumer debt levels, and bloated public pensions will take some time to correct. Yet San Antonio has been named as one of the … Continue reading
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Why Don’t We "Buy American?"
America’s trade deficit underlies a host of headlines. We continue to send payment for fossil fuels to countries that use it to finance people who kill our soldiers. We borrow trillions from China, so that we can pay them for more consumer goods. We … Continue reading
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Is America the next Rome?
James Fallows has written a massive, thought-provoking article about America’s current social, political and economic issues in The Atlantic. Like so many of us that have spent time overseas, he looked at the US with fresh eyes on his return.In Fallows’ case, … Continue reading
If salespeople are hunters in a business culture dominated by farmers, why do I hate being interrupted by ill-prepared, gum chewing, robo-call driven telemarketers? I have managed several very successful sales teams, even started my career in a sales capacity. On a DISC chart I am shown to be a blend of task oriented and influencing. And I am the rainmaker in my own company today, successfully closing introverts and extroverts alike.
People hate salespeople because (1) most of them really stink at their profession, and (2) the craft is deemed something anyone can do.Don’t believe me? Name the one university in the entire USA that offers a degree program in Sales. Can’t, can you?
Our nation’s corporations and privately owned businesses all depend on sales people. Every mobile phone store, every insurance agency, every capital goods manufacturer… there are literally tens of thousands of sales positions through out the country. But few of them provide any real or substantive training and fewer still put quality over quantity. And most play the numbers game.
The real answer- there is simply no alignment between the decision maker’s preference of behavior and the cold call that too many companies still reply on. Cold calling (not so affectionately known as interruptive selling in my office) dates back to a time when the telephone was new and novel, and product or service information was harder to obtain. Add to this today people have to do more with fewer resources (fewer people) and trying to pitch them while they are under a deadline makes little sense.
Even less if you are unprofessional and ill-prepared.
At the risk of appearing to steal your blog, here is an article I wrote some time ago, and believe to be accurate today. http://zenmarketinginc.com/just-effective-cold-calling-anyway/
John H: as a career salesperson / sales manager / CEO leader I could not agree with your more. Preparation for ‘making the sale’ is sorely lacking in just about every industry. I thought you might like to know that at least one public university does offer sales degrees, http://www.utoledo.edu/business/ESSPS/. I believe I have heard of others. Can’t vouch for any of them but that they exist is a good sign for raising the bar.
This statement in your post summarizes it – The best salespeople are focused on serving a customer’s need. People hate sales people because they forget this and try to push their products or services down customers throats without understanding their needs. Those who ask questions first and understand customers issues and needs before offering them the products are the ones who will be loved by customers.
Maybe it’s because 20% of people in sales are professionals, do their research, and have polished their skills. The other 80% are going through the motions, always in ‘sales” mode, and lack any real training. The bottom 80% are also unsupported from a savvy marketing team, and generally work for companies (or owners) who insist on following a sales process they themselves don’t even respond to (cold calling).
Did you know there is only one university in the USA offering a degree in sales? Yet how many sales people do you know? Society places a minuscule importance on this profession (Lost a job? Why not go into sales?) Anyone can do it.
Find a business owner who fully understands the entire sales process, invests in marketing, has realistic goals setting, and properly rewards achievement (results and motivation) and you’ll find those 20% of sales people.
Hey Merv… what can I say? Haters gonna hate.