Category Archives: Marketing and Sales

Proactive, Preventative Sales

Sometimes a topic rises to the top of my long list of candidates because it seems to come up repeatedly. It may be a coincidence (probably is), but a single business ownership issue is raised in multiple coaching sessions or … Continue reading

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Can You Build Your Business in Half the Time?

I had an unusual coincidence happen last week. Speaking to prospective new members of The Alternative Board (TAB), I wound up with three CPAs in the same meeting. They were from three different smaller firms, and all three identified their current … Continue reading

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Trimming the Customer Tree

Anyone who has shopped for a live Christmas tree knows the drill. They have some on display, but none look exactly like what you want. You start looking through the trees that are still bundled up. If one looks promising, … Continue reading

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The Man (or Woman) Who Knew Too Much

Most businesses need salespeople. Most salespeople need to know what they are selling. This leaves many owners on the proverbial horns of a dilemma. Should they hire a great salesperson and teach him the business, or should they take someone who … Continue reading

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The Psychology of Fresh Paint

A bit more remains to be said about business owners who are gun shy about doing things in anticipation of an economic recovery. An owner mentioned to me the other day that he wanted to redecorate his conference room and purchase … Continue reading

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