Category Archives: Marketing and Sales

If you’re selling a privately held business, disclosure is rarely just a matter of completing a checklist. It’s more like managing a series of “layers” that unfold over time. The timing, depth, and framing of what you share can affect how buyers value your company, how much leverage you retain at the negotiating table, and often overlooked how stable your business remains while the transaction is moving forward. A practical way to think about disclosure is this: you should expand what you share only as the buyer becomes more committed, receives greater legal protections, and the deal becomes more certain. In other words, disclosure should be tied to deal momentum, not simply to the passage of time. Continue reading →