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As a business owner, you know what it’s like to lie awake at 2 a.m. Maybe it has happened when you are excited and full of new ideas for your business. More often, it’s because you are worried about issues you will face the next day. Sometimes, it’s because you just woke up with the solution to a problem. I’ve experienced all those emotions about my businesses over the years. Awake at 2 o’clock? is where I share them with you, and hopefully help with answers that will let you sleep.
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Tag Archives: small business advice
Why Do We Hate Salespeople?
A recent episode of “Downton Abbey” included a new servant tasked with passing out canapés at a dinner party. “Try one of these,” he quietly suggested to a guest. “I’m told they are quite good.” He was immediately pulled aside … Continue reading
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How to Get Employee Buy-In for Your Values
There are few things more important than determining your company’s core values. I define an ideal core values statement as something you can frame and put on the wall so that, in your absence, any employee who has a question … Continue reading
One Response to How to Get Employee Buy-In for Your Values
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John,
You hit the nail right on the right spot!! Thanks! I don’t get a lot of time reading your blogs, but I put them in “your folder” and try to look back at them when possible. This is the time for making our small company statements, and since I have survivedYear 5, I feel we are at the point to really grow, so I will definitely follow your blog for today!! Thanks and Happy New Year!!
Cathy
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Goals are More than Just Resolutions
Most of us (at least those who don’t own retail businesses) are in low-power mode at this time of year. Double midweek days off and decompression following the holiday rush allows us time to think. For many, that thinking naturally turns … Continue reading
2 Responses to Goals are More than Just Resolutions
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Once again a great adaptation of what to do and why – Excellent writing John !!
Frank
Merry Christmas and a Happy 2015
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Hi John!
Good info & timely reminder!
Here’s to a successful 2015!
Thanks, Claud
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What a Customer Needs May Not Be What He Wants
The owner of an IT services company recently presented his new reporting system to his peer board. They had provided substantial input as to what they, as customers, would want to see from their technology provider. Per their advice, he provided … Continue reading
Posted in Entrepreneurship
Tagged employees, marketing, sales, sales management, small business advice
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If salespeople are hunters in a business culture dominated by farmers, why do I hate being interrupted by ill-prepared, gum chewing, robo-call driven telemarketers? I have managed several very successful sales teams, even started my career in a sales capacity. On a DISC chart I am shown to be a blend of task oriented and influencing. And I am the rainmaker in my own company today, successfully closing introverts and extroverts alike.
People hate salespeople because (1) most of them really stink at their profession, and (2) the craft is deemed something anyone can do.Don’t believe me? Name the one university in the entire USA that offers a degree program in Sales. Can’t, can you?
Our nation’s corporations and privately owned businesses all depend on sales people. Every mobile phone store, every insurance agency, every capital goods manufacturer… there are literally tens of thousands of sales positions through out the country. But few of them provide any real or substantive training and fewer still put quality over quantity. And most play the numbers game.
The real answer- there is simply no alignment between the decision maker’s preference of behavior and the cold call that too many companies still reply on. Cold calling (not so affectionately known as interruptive selling in my office) dates back to a time when the telephone was new and novel, and product or service information was harder to obtain. Add to this today people have to do more with fewer resources (fewer people) and trying to pitch them while they are under a deadline makes little sense.
Even less if you are unprofessional and ill-prepared.
At the risk of appearing to steal your blog, here is an article I wrote some time ago, and believe to be accurate today. http://zenmarketinginc.com/just-effective-cold-calling-anyway/
John H: as a career salesperson / sales manager / CEO leader I could not agree with your more. Preparation for ‘making the sale’ is sorely lacking in just about every industry. I thought you might like to know that at least one public university does offer sales degrees, http://www.utoledo.edu/business/ESSPS/. I believe I have heard of others. Can’t vouch for any of them but that they exist is a good sign for raising the bar.
This statement in your post summarizes it – The best salespeople are focused on serving a customer’s need. People hate sales people because they forget this and try to push their products or services down customers throats without understanding their needs. Those who ask questions first and understand customers issues and needs before offering them the products are the ones who will be loved by customers.
Maybe it’s because 20% of people in sales are professionals, do their research, and have polished their skills. The other 80% are going through the motions, always in ‘sales” mode, and lack any real training. The bottom 80% are also unsupported from a savvy marketing team, and generally work for companies (or owners) who insist on following a sales process they themselves don’t even respond to (cold calling).
Did you know there is only one university in the USA offering a degree in sales? Yet how many sales people do you know? Society places a minuscule importance on this profession (Lost a job? Why not go into sales?) Anyone can do it.
Find a business owner who fully understands the entire sales process, invests in marketing, has realistic goals setting, and properly rewards achievement (results and motivation) and you’ll find those 20% of sales people.
Hey Merv… what can I say? Haters gonna hate.