Tag Archives: small business advice

The Man (or Woman) Who Knew Too Much

Most businesses need salespeople. Most salespeople need to know what they are selling. This leaves many owners on the proverbial horns of a dilemma. Should they hire a great salesperson and teach him the business, or should they take someone who … Continue reading

Posted in Management, Marketing and Sales | Tagged , , , , , | 1 Comment

One Response to The Man (or Woman) Who Knew Too Much

  1. Gerald Gaenslen says:

    John,
    As a sales and marketing manager for 30+ years, I couldn’t agree more with your insight. It’s far more important to hire a “salesman” and let him sell than to move a technician or even a marketing person into a sales position. I’ve learned the hard way!
    While it’s often good to have the experience of walking a mile in another’s shoes, the sales to manufacturing doesn’t work, just as the manufacturer to sales wouldn’t work either.
    Thanks, Gerald

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Performance Reviews- Best Practices

Performance reviews are a pain. In my nearly 40 years in business they have always generated the same complaints. Managers hate to do them. As a consequence, they are frequently over due. They provide the employee with little information on … Continue reading

Posted in Entrepreneurship, Leadership, Management | Tagged , , , , , | 2 Comments

2 Responses to Performance Reviews- Best Practices

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  2. Todd says:

    Good advice for small businesses that are growing at an exponential pace. Communication with employees is essential. You pointed out a fair structure to guide that communication.

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Profits and Savings aren’t the Same Thing

How much profit will you make this year? If you are like many business owners, the answer is “We’ll see.” They consider profit to be the amount left over after all of the business expenses are paid. That’s an accounting … Continue reading

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When a Good Employee Fails

One of the most difficult challenges facing any entrepreneur is correcting a prior promotion that didn’t work out. Sooner or later it happens to every business owner. You promote employees because they’ve worked hard, were senior in their position, or … Continue reading

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Why Business Owners Shouldn’t Cold Call

The Owner as Salesperson If your business employs salespeople, then you’ve probably had them bring an account challenge to you. “You need to talk to this customer, Boss. You can (fill in the blank) better than anyone else.” The fill-in-the-blank … Continue reading

Posted in Management | Tagged , , , | 3 Comments

3 Responses to Why Business Owners Shouldn’t Cold Call

  1. Roy Banker says:

    John,
    The difference between the Industrial Age and The Information Age…is just that.
    Information……found through numerous avenues.
    I truly believe “cold calling” is a waste of time (not only for business owners ) but sales people altogether.
    The cold calling era is dead….here is why.
    We don’t call a decision maker and expect them to say great…..come on in for a cup of Joe and show me what you have to sell.
    Cold calling involves coercion, several calls back, emails, voice mails, rescheduling and you know what….?
    We as salespeople have given away our control!
    People love to buy but they HATE to be sold.
    What’s the definition of insanity?
    Trying the same thing over and over with the same results. Ludicrous!

    • John F. Dini says:

      Great points Roy.

      I met a business owner two weeks ago that said the problem was people had become rude and discourteous. Asked to elaborate, he told me that he “dropped in” on 20 businesses a week, and asked for 15 minutes with the CEO. Over 90% refused to come out and see him immediately!

      Obviously, he is stuck in the wrong century.

  2. Bobby says:

    This blog was… how do I say it? Relevant!
    ! Finally I have found something which helped me.
    Kudos!

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