Tag Archives: small business advice

When a Salesman isn’t a Salesman

A business owner decides to beef up his company’s sales talent. He forks out a hefty salary for a “proven performer” from another industry; then…nothing. The salesman (or woman) is glib, professional and hard working. The owner devotes more resources … Continue reading

Posted in Management, Marketing and Sales | Tagged , , , , | 2 Comments

2 Responses to When a Salesman isn’t a Salesman

  1. Ray says:

    Excellent article and very true.

  2. David Basri says:

    The days of the order-taking IBM salesperson of the 1980’s are long gone. While sales people can and should be well compensated, the majority of it should never be because of a hefty salary. Sales compensation may need to take into account a spin-up period, but most of the compensation should be commission or profit sharing, not salary. Order taking can be done by computers or employees in Accounting.

    David Basri
    http://www.pointent.com

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Four Generations’ Embrace of Technology

Technology is pervasive in the workplace. That isn’t a news flash; it’s just reality. When we have an IT or Internet malfunction, my employees are probably less than 20% as effective without their computers. They will catch up on some … Continue reading

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Measurement Isn’t Necessarily Management

“You manage what you measure” is axiomatic in business ownership. “Employees respect what you inspect.” Understanding performance and productivity by comparing it against past performance, industry norms or internal benchmarks is useful, but measuring something doesn’t mean that you are … Continue reading

Posted in Entrepreneurship | Tagged , , , | 4 Comments

4 Responses to Measurement Isn’t Necessarily Management

  1. David Basri says:

    I would agree that putting too much credence into deep numbers analysis is counter-productive. Mark Twain’s quote that, “There are three kinds of lies. Lies, damned lies and statistics.”, comes to mind.

    However, over time analytics can indicate trends in employees. One who consistently performs below other employees in whatever KPIs are being measured, needs remedial action. Trends can indicate employees who have a propensity for too much, or too little, risk. And so on. . . .

    While it is no substitute for management, experience or intuition, there is a role for analytics.

    David Basri
    http://www.pointent.com

  2. Todd says:

    You assertion that “you manage what you measure” maybe accurate in the extreme of over measuring and producing an avalanche of data that hide the reality of a situation but “you can’t manage what you don’t measure” seems to be a bigger problem with small businesses.

  3. Joel Fay says:

    Yes. The quantitative stuff that’s easy to measure is often not the important qualitative stuff to measure.

    When you measure something in your business…you’ll probably get the behavior you expect, and then some…

    • Is the measurement of “sales time with customer” getting higher sales? Lower sales? Or, more sales of easier-to-sell stuff?
    • Is the measurement of “customer service time,” driving faster service, or more errors and irritated customers?
    • Is the measurement of ancillary sales creating an erosion of the core brand?
    • Is the measurement of errors, increasing the inspection costs of a process?
    • Is the measurement of an already low “bad debt” cost driving policies hurting customer relations?

    Measurement of stuff in your business can be good. Just be careful about what you measure, and how it’s implemented. Be sure to ask…

    • What’s the goal?
    • How much will it cost to measure it?
    • How will it help the customer and the sale?
    • And, what will be the unintended consequences?

    • John F. Dini says:

      Excellent response, Joel. Measuring the impact of measuring is a sensible first step. Too often we put in “controls” without sufficient thought to whether we will be controlling the right thing.

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Employee “Rights” in the Workplace

The 14th Amendment to the Constitution of the United States, the “Due Process” amendment, is one of the most-litigated sections of that document. It is also the only one that specifically abrogates rights, broadly removing the right to vote or hold … Continue reading

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The Tyranny of The Bad Customer

“The customer is always right,” or at least that’s what most business owners profess to their employees. We post it for all to see. “Customer satisfaction is job one.” “Our boss is the customer.” The most important person in our … Continue reading

Posted in Entrepreneurship, Marketing and Sales | Tagged , , , , , , | 1 Comment

One Response to The Tyranny of The Bad Customer

  1. This is a great article and absolutely accurate! I represent a number of small to medium business owners and have owned businesses for many years and I find the credibility associated with online ratings to be quite shocking. As the owner of a law firm I continually stress about having a client get angry about a result in court one day and write a nasty online review the next, especially on a site that doesn’t allow users to delete reviews.

    I have one client in particular that has had to reinvent and re-brand his business a few times because of online reviews and another client that was the victim of a consumer complaint site and is spending thousands of dollars trying to resolve the claims, most of which are wholly unfounded. Yet another client had the ex-husband of a girl he went on a few dates with post that he was a pedophile and claim that his business utilized fraudulent practices and was being investigated. Sadly, those posts will probably never come down because no one wants to spend thousands of dollars suing someone who will fight a silly fight and declare bankruptcy at the end of it all. Unfortunately for one of my client’s ex-employees, he is willing to spend any amount of money to get her to remove comments she made online after he fired her.

    I would be surprised if employees or employers have analyzed the potential liability associated with posts and responses, or really any content they put online about another person. It is my opinion that most businesses should have new-employee trainings about this topic so as to avoid future problems.

    Business owners certainly do not often consider the impact online reviews can have on the sale of their businesses. Buyers can decrease the purchase price substantially if they have to fight bad reviews because getting enough good reviews to offset one bad review is time consuming and costly. Whether or not the review actually impacts the business is irrelevant in negotiations because a seller can’t really prove otherwise.

    Something new that is happening in the law is the use of reps and warranties associated with goodwill and how future reviews impact present covenants. We will be seeing a lot of litigation in the future over poorly written or understood reps and warranties in purchase agreements.

    Great article John!

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