The Double Bubble

After three positive days in the stock market, it is tempting to breathe a sigh of relief and forget the doom and gloom reports. There are still dynamics, however, that will take a while to work through the system.

Take retail real estate. The Double Bubble of the last 20 years has inflated the retail square footage per capita by about 300% (see my Triple Threat blog of 1/24.) At 42 square feet for every man, woman and child in America, we can expect the consumers’ tightening pocketbooks to result in a substantial reduction of retail operations.

The “Double Bubble” was consumer credit driven by inflated real estate prices, which fueled retail sales, in turn driving a boom in retail real estate development. It was a Mobius loop. By the time the cycle came full circle, we were looking at the other side and forgot that it was all the same piece of paper.

A friend in Las Vegas tells me of “Block after block of strip centers that look like ghost towns.” I think that is coming in many more cities, along with big boxes converted into indoor skating rinks and laser tag arenas. (low rent being better than no rent)

Business owners look for opportunity. One I know has temporarily shelved plans to build a prototype discount cash and carry store. He is already seeing better locations sitting empty, and feels that in a little while he will be able to open to greater visibility with less overhead than if he built it from the ground up.

If I were a small business owner considering a move, or with an expiring lease, I’d try to wait just a few more months before I made my next deal. Ask your current landlord to extend you on a month to month basis. It’s doubtful he has a waiting list of potential replacement tenants. The deals you see in a very short time may allow you to completely reposition your business.

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If This Goes On…

Today the government is announcing a trillion dollars for “asset based markets.” The government has become a vague amalgam of “Treasury and Federal Reserve officials.” The asset based markets are apparently banks, hedge funds, credit card issuers and private equity funds. If we have reached free money for everyone, it hasn’t trickled down to me and the people I know yet.

Yet the European and Asian markets this morning continue their meltdown. They understand that the right answer isn’t just getting Americans to buy more so that China can make more. (Read Thomas Friedman’s piece yesterday http://www.nytimes.com/2009/03/08/opinion/08friedman.html?_r=1. In fact, read every word he writes on the economy.)

We have borrowed all the money we can, to buy all the stuff we can. We now owe more money for our stuff than we are worth. We can’t shove enough into the credit pipeline to make us all resume our nouveau riche spending habits. We just realized that we aren’t rich anymore.

Even in Texas, which remains relatively unscathed, a friend told me that driving along a Hill Country highway was “like one long garage sale on the side of the road. Every outdoor toy imaginable is sitting at the end of a driveway with a ‘for sale’ sign on it.”

How does a small business react it this goes on? What is your survival strategy?

First, have a plan. A written, quantifiable, trackable business plan. It will help get you through the toughest times, because it reduces crisis decisions to simple execution.

How so? When things get tighter and tighter, the incurable optimism of the entrepreneur is your biggest enemy. One more week, none more month, one more day spent pushing the rock up the hill saps your strength and resources. When you finally do what you have to do, it is frequently too little, too late.

A written plan should have triggers. If you are growing, it will prevent you from overextending in anticipation that the growth will accelerate. If you are shrinking, it helps take the emotion out of difficult decisions.

“But how can I plan when everything is so uncertain?”

That’s exactly my point. Uncertainty is killing us all right now. Even businesses that are growing are delaying decisions they would make in a second if there was no television news. Shrinking businesses are hanging on to every scrap of positive information (“President Obama says the sun is certain to come up tomorrow.”) instead of dealing with the issues in front of them.

The uncertainty may continue for a long time. All you can do is control that part around you. Getting your plan down in writing is a big step towards making that happen.

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One Response to If This Goes On…

  1. Chuck Smith says:

    Good suggestion on Thomas Friedman and I thought that article was great.

    Can you give 2 or 3 quick hits on what a plan would look like. Is it financial, operational, some combination?

    Chuck

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The Overview

Two stories from last week.

I was making a couple of follow up calls to prospective clients. These are business owners who have expressed an interest in our peer group and coaching process.

The first was to a sign shop owner. He had been unable to talk the previous two times. For one he was taking an order, since “I am the only one working today.” On the second call, he was out on a delivery.

When I reached him, he said “I’ve decided I really don’t need any advice. My business is doing great, and I know all about how to run it.”

The second call was to a manufacturer. He has gone from 145 employees to 95 in the last 18 months. When we interviewed he said that he needed to talk to his controller, since they were meeting about another layoff and it didn’t seem fair to spring an added expense on him. You can assume I wasn’t expecting to sign this company.

I got him on the phone and asked how he was. “Not too good.” he replied. “We laid off another 15 yesterday, and I’m completing their paperwork.” I asked if he had talked to his controller. “Oh sure, I just needed to give him a heads up. I’m definitely joining. I’ve been through this too many times before, and I know that I can’t figure out how to do everything myself!”

Did I mention the manufacturer is 25 times the size of the sign guy? I’ll wager even with the size difference, he’ll double his business before the guy who knows everything.

I just returned from the semi-annual conference of Facilitators for The Alternative Board. It is an incredible opportunity to take the pulse of scores of US and Canadian cities from folks who see an unusually broad slice of their local economies.

Ironically, during the conference we saw dueling prognostications from our government. The Commerce Department declared that the economy would start to recover in June (of 2009!) Then Bernanke said that we were about to go over a cliff. A couple days later we found out why, as the Commerce department (those who said we were about through with the recession 2 days before) revised their Q4 08 figures to a stunning 6.2% retraction.

Adding to the irony, I read the first two predictions in the Rocky Mountain News, a 150 year old Colorado Paper. By the time the recession recasting was announced, that newspaper was out of business.

I guess I can’t fault the government too much, as my ad hoc survey results were just as mixed. Guys in Boston, Pittsburgh and Texas told me that their clients were doing pretty well. In San Francisco, Phoenix and St. Louis it was the end of civilization as we know it. Baltimore seems OK, as does Philadelphia. New Jersey is a disaster area, and Michigan is worse. (But then, Michigan has been worse for the last 15 years.)

Construction has come almost to a standstill in most areas. Small businesses, despairing of any bailout help, are trying to figure out how to do business with the government as a customer of last resort.

My previous “Triple Threat” post (see 1/24) has been spotted in and outside of TAB in North Carolina, Washington DC, Delaware, Indiana, Seattle and a bunch of other places, so that feels good. At least my efforts are helping someone.

So what should we be doing right now? I came back more convinced than ever that it’s about outrunning the other guy. Small business owners who are planning, paying attention to their metrics, and diligently collecting information and intelligence from all around them are thriving. (65% of our clients in San Antonio hit sales or profitability records last year.)

Those who think that they know everything are soon to learn that they don’t know what they don’t know.

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2 Responses to The Overview

  1. Valerie Riefenstahl says:

    Very interesting reading. Do you have an RSS feed link I can get so these come to my email?

    Valerie R

    LinkedIn Tip of the Week: You can join up to 50 groups on LinkedIn, BUT do you know the business case for WHY you should join 50 and HOW to strategically pick from the thousands of possibilities?

    Call me: 817-424-1124 Office |817-223-0272 Mobile |
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  2. Allan says:

    Excellent post John. It really hits the nail on the head. Some of the owners may need to be hit in the head. The business owners that think small stay small.

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Taking a 360 degree view

This is an article I had published in the San Antonio Business Journal yesterday.

http://sanantonio.bizjournals.com/sanantonio/stories/2009/02/16/editorial1.html

When the economy slows, small-business owners most often focus on the top revenue line as a key indicator of company health. In reality, the events that frequently sink a small company come from a direction in which the owner isn’t looking. Devoting all your efforts to sales can leave you exposed to an ugly surprise from another quarter.

While falling sales are certainly a concern, they can usually be addressed by expense reductions and efficiencies in your organization. Issues with your suppliers, competitors, lenders or employees may not be so easily forecast or anticipated. Entrepreneurs need to periodically and systematically look out 360° from their business to see if there are other potential threats to their survival.

How dependent are you on your suppliers? If everything you need to run your business is readily available from a wide variety of sources, there is little reason for concern. On the other hand, if you have one or two major vendors who provide much of what you sell, it can be deadly to assume that they are healthy just because they are much bigger than you are.

If your suppliers are public companies, it is a simple matter to go online and review their financial reports. If they are privately held, consider checking their Dun & Bradstreet report to see if they’re paying their bills promptly and have a good credit rating. If you have any doubts about a supplier’s stability, start cultivating a supplementary or replacement relationship right away.

We all have a tendency to regard competition much like gravity. It is always there; and while it has an effect on everything we do, we seldom think about it. Tough economic times, however, frequently bring new competitors out of the woodwork. Talk to your customers about whether you are in danger of losing business to a startup with no infrastructure costs. Make sure you remind them of the support and stability that comes with an established relationship.

Listen to your customers for rumors of a weak or underperforming competitor. You may be able to target their business and accelerate their departure from the playing field.

Because banks have money and big steel vaults, it can be easy to assume that they are safe and solvent. Recent events have taught us once again that that is anything but true. Check www.FDIC.com to make certain your lender will be able to take care of your credit needs without dramatically raising rates or lowering your limits.

If your financial institution has recently been acquired, don’t assume that the new ownership will treat your account the same. Make the extra effort to work your way up the management ladder until you find the bank officer who will be in charge of your business going forward.

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Separating Winners and Losers

Even in the relatively healthy business climate of San Antonio, some folks are describing their business to me with a mournful look and “The economy, you know.” It’s the current shorthand for ” I’m losing money and I’m doing nothing about it.”

Just two months ago a business owner told me that his company was still “recovering.” When I asked “From what?” he looked at me mournfully and spoke in a quiet voice, the kind you use in funeral homes, where I guess you’re afraid of waking the dead. “Why, from nine-eleven, of course.”

Wow! He has managed to maintain his excuse from one downturn to the next, without having to acknowledge the boom that went in between. At least he isn’t confusing his (few) employees with a mixed message.

Small businesses do not have the resources to “ride out” a recession. As an owner, you are the most dependable resource in your arsenal. Here are a few things you should be doing.

1. Plan. If you don’t have a written business plan, start writing one now. The planning process will force you to think through the strengths and weaknesses of your business, and identify the opportunities and threats that could vastly improve or damage your company. Luck is preparation meeting opportunity, and volatile times offer the chance of experiencing great luck.

2. Manage to the profit line. In good times, we get lazy. Revenues grow 15%, profits increase only 10%, and we are happy. Tough times call for a ruthless focus on profitability. Decide that a failure to make an appropriate return is just not an option, and be relentless in your commitment to it.

3. Start topgrading. This recession has put 600,000 potential new employees on the street in January alone. Identify the ideal skills and behaviors that you would like to see in a better employee. Mentally inventory your current staff for weak links that could be replaced. Clearly define positions and duties so that new hires can be integrated quickly. Make sure that your company remains visible to job seeking candidates.

4. Keep your powder dry. Cash is your primary resource in a downturn. It gives you the power and flexibility to grab opportunities and survive disasters. Hoard your cash; the more, the better.

5. Know your numbers. If you haven’t defined key performance indicators for your company, do it now. Know which factors mean the most to your success and stay on top of them.

6. Increase your horizon. What are the leading indicators for your business or industry? What is happening today that will impact your business 3, 6 or 12 months down the road? The Internet allows you access to unlimited information. Find where you’re leading indicators are tracked and bookmark it for frequent reference. Give yourself a reminder to visit it often.

7. Monitor your competitors. Competition heats up in times of scarcity. Some of your rivals will change their tactics, and could surprise you. Others are weak and can be acquired or eliminated altogether, with a little push at the right time. Have regular conversations with your customers and vendors about what they see your competition doing. Train your employees to watch events in the field and report back to you.

The seven tactics don’t define everything that you need to do, but if you’re executing all seven, you’ll be positioned to outrun the competitors who are in front of the bear with you.

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One Response to Separating Winners and Losers

  1. limo hire says:

    An amazing article with great tips for small business owners.

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