Tag Archives: business ownership

My Interview with Bob Morris: Part II

Robert Morris is the number one reviewer of business books for Amazon.com. A few weeks ago he posted a great review of Hunting in a Farmer’s World, and asked if he could interview me. Bob’s questions were really fun, and the interview … Continue reading

Posted in Business Perspectives, Entrepreneurship, John's Opinions, Leadership, Strategy and Planning | Tagged , , , , , , , , | Leave a comment

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You Shouldn’t be Your Own Second in Command

Business owners are accustomed to wearing many hats, and many don’t have the financial resources or personnel to field a full management team. The owner winds up wearing one or more functional hats in addition to that of the CEO. If you have … Continue reading

Posted in Entrepreneurship, Leadership, Managing Employees, Strategy and Planning | Tagged , , , , , , , , , , , | Leave a comment

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My Interview with Robert Morris: Part 1

Robert Morris is the number one reviewer of business books for Amazon.com. A few weeks ago he posted a great review of Hunting in a Farmer’s World, and asked if he could interview me. Bob’s questions were really fun, and the interview … Continue reading

Posted in Customer Relations, Incentives, John's Opinions, Leadership, Managing Employees, Sales, Strategy and Planning, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

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Google, SEO and the Yellow Pages Game

When the Yellow Pages were a primary source of advertising for small businesses, they had a nifty sales technique. If an advertiser was doubtful about the value of an ad, their sales rep would offer a special telephone number to track how much business … Continue reading

Posted in Customer Relations, Entrepreneurship, Marketing, Marketing and Sales | Tagged , , , , , | 2 Comments

2 Responses to Google, SEO and the Yellow Pages Game

  1. Ray Walker says:

    Perceptive & so true

  2. Todd Marquardt says:

    Well done sir. Thank you for looking out for small business. Every dollar counts for us. We don’t have the luxury of throwing good money down the drain.

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Meetings Part IV: Action!

Meetings are for the sole purpose of making decisions. Sharing information is important, but there are many far more efficient and cost effective ways to do it. As an aside, unnecessary meetings are frequently excused by “But if I send a … Continue reading

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