Tag Archives: media

Small Businesses Fantasies: Service

As an evangelist for small business, I am the consumer equivalent of the locally-grown food movement. I spend as much of my discretionary income as possible with the owned-and-operated businesses in my area. As a consultant and coach to owners, I also … Continue reading

Posted in Customer Relations, Entrepreneurship, Leadership, Managing Employees, Marketing, Marketing and Sales, Sales | Tagged , , , , , , , , , , , , , , , | 3 Comments

3 Responses to Small Businesses Fantasies: Service

  1. David Basri says:

    Even if you work on it every day, if you do not do it well the effort is still wasted.

  2. Francine DiFilippo says:

    people have stopped investing in training and expect their employees to intuitively “know” these things. not possible. Really caring is just not that common.

  3. Rob Kaufman says:

    Service is a nebulous term. It has a different definition whether it comes from the provider or the customer. What supersedes service is the experience from the customer’s standpoint. Today’s independent business owner has a great opportunity to differentiate itself from its competitors. Unfortunately, many do not know how to do this.

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Will Small Business Win in the End?

A few weeks ago Schumpeter, the nom de plume for each current author of the business op-ed column in The Economist, postulated the decline and fall of the Western Corporation. Could small business be the little furry mammals of the 21st … Continue reading

Posted in Business Perspectives, Economic Trends, Leadership, Politics and Regulation, Strategy and Planning | Tagged , , , , , , , , , , , , , , , , | 4 Comments

4 Responses to Will Small Business Win in the End?

  1. There is innovation which comes from smaller sized organizations. Then they get absorbed by ← larger fish in the food chain. Economic set backs create the groundwork for entrepreneurial growth – starting a business in lieu of not getting a job with bigcorp or the government. it is a cycle. the proven successful small businesses get acquired by larger companies with capital and no innovation. mom and pop video stores were acquired to make Blockbuster but even these have a life cycle and big does not always mean an enconomy of scale. red box in your grocery store lobby seems to be doing just fine as a vending machine operation.
    none of us lead active business lives in the historic perspective of 100’s of years. We have to make payroll or the rent this week, satisfy the customer with good qualty at a market price which is not increasing and do all of the other things required of us by the community we operate in. Small business people are heroes but because we do such a poor job of economic education in our schools their success is viewed as a lucky lottery instead of hard work.
    we will be in trouble when they start saying why bother?!

  2. Hi John,

    I see small businesses growing and playing a bigger part in the US, and heck, around the world, in supporting economies. As more entrepreneurs get the gist that they are making a difference and with the ease of buying a domain and hosting more folks are growing prospering small businesses. Side note; I’m awake and it’s almost 2 😉

    Ryan

  3. Luis says:

    The longer insterest rates remaiin at zero or below zero levels, the more difficult things will be for SMBs and middle classes. Because real zero rates are just for Big corps, banks, etc. in most of the Western world. This means they can almost print money.
    On the other hand, all the rest of us are deeply indepted with them (either through credits or public bonds), and we have no other resources but our working hours to pay them, competing on a global basis to sell them.
    Inequality is absolutely inevitable, and it will get much much worse beacuse politicans and central banks are into this strategy of ‘asymmetrical capitalism’.

  4. Mike Wright says:

    Last night I heard on the presidential debate that they were going to do something for small business in new tax codes. They also said they were going to do something for the middle class and those at of near the poverty level. All of the money of the wealthiest people cant come close to covering the budget. Maybe the politicians have a plan to bleed the dinosaurs. But, in true financial wealth theory we need to grow companies capable of moving large sums of money into our economy. Curious! When might we start focusing on educating future voters on economics and understanding how capitalism works as a whole. Small furry mammals or cockroaches? We must remain nimble to stay out from underfoot of Big Business, Big Government and Big Labor.

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The Toughest Part of Performance Reviews

There’s been some noise in the business press of late regarding large corporations’ decisions to eliminate performance reviews. Like those who have installed unlimited PTO (Paid Time Off) and other “new” management methods, review-less organizations are deemed to be more … Continue reading

Posted in Entrepreneurship, Incentives, Leadership, Managing Employees | Tagged , , , , , , , , , , , , , | 7 Comments

7 Responses to The Toughest Part of Performance Reviews

  1. Annual reviews are a horrible idea. Can imagine getting feedback 12 months later after a positive or negative event – how does it help? It only slightly recognizes what occurred. We are now moving to quarterly reviews and one day to monthly reviews. In the book The Game of Work, by Charles Coonradt, teaches an excellent method of measuring the success of the employee and how to harness that success to mutual benefit both employer and team members.

  2. Jon K. says:

    John,

    Thanks for the walk down memory lane, great reminders… As I recall, the things in life that are worth amything are often difficult and a lot of work, not fun and easy.

    jk

  3. Oswald Viva says:

    I fully agree with the negative feelings about performance reviews and that’s why I wrote my book “Performance Reviews; The Bad, The Ugly, … The Alternative” (Amazon).

  4. John Lind says:

    An employee is responsible to offer three areas to his/her employer; 1. Performance, 2. (Mutual Respect to organization, fellow employees and customers) , and the, 3. Ability to “Think” as to how they can assist and help achieve the organizations charge. That is it!

    A performance review, on a quarterly “update” basis, keeps the individual attuned and allows an avenue to resolve any issues that may be getting in the way of the best performance possible.

    It works.

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Minimum Wage and the Middle Class

“Amongst the novel objects that attracted my attention during my stay in the United States, nothing struck me more forcibly than the general equality of conditions.” – Alexis De Tocqueville (Democracy in America, 1831) Americans have always considered themselves “middle … Continue reading

Posted in Economic Trends, Entrepreneurship, Managing Employees, Politics and Regulation, Strategy and Planning, Technology | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

One Response to Minimum Wage and the Middle Class

  1. Mike Wright says:

    The only real way to solve the problem of the shrinking middle class is through technological advances and higher levels of universal education. Governments at all levels have failed to provide the education required and continue to take more money away from the private sector. Money that could be used to develop new technologies and train their workers to move into higher paying jobs. They are taking actions to get the political support of those who cannot, or choose not to, understand that their simplistic approaches will fail. The envy of astronomically higher salaries of CEO’s are playing right into their political strategies that are definitely not “for the people”.

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Marketing for Trust

Why are car dealer commercials so crappy? I’m not talking about the manufacturers’ ads. Those cost millions and have big-name professional spokespeople. The regional marketing association ads aren’t quite as flashy, but Ford Truck Month or End of Year sales for the … Continue reading

Posted in Customer Relations, Marketing, Marketing and Sales, Sales | Tagged , , , , , , , , , | 3 Comments

3 Responses to Marketing for Trust

  1. jim marshall says:

    There may be merit to what you claim as to earning trust by doing what everyone else does. But I believe you might also be passed over….similar to a billboard that is there everyday but becomes so much a part of the landscape it isn’t noticed. Being different can at least get you noticed…then it is up to you and your message to earn trust.

  2. All true, but this is mediocrity. Maybe there is another way as video has become so much more accessible. https://www.youtube.com/watch?v=ZUG9qYTJMsI

  3. John Hyman says:

    The goal of marketing is to establishing top of mind awareness- the kind of awareness where the target audience thinks of your brand before they open their browser. So if the target audience cannot tell the chaff from the wheat because everything looks and feels the same, the marketer is placing the fate of his/her marketing budget on search engine results. Or playing a huge timing game.

    The real reason automotive dealerships (as only one of many examples) fall into the same tired marketing rut is because it’s human nature to stick with what you’ve always done. They continually rely on marketing agencies with a specialty in their space, instead of seeking out an agency with a fresh point of view; it’s comfortable, and seemingly low risk because, well, they are rich and it’s gotten them to this point, hasn’t it?

    Besides pioneering something new is risky… and change is scary. (Insert Einstein’s most famous quite here).

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