Tag Archives: sales

Trimming the Customer Tree

Anyone who has shopped for a live Christmas tree knows the drill. They have some on display, but none look exactly like what you want. You start looking through the trees that are still bundled up. If one looks promising, … Continue reading

Posted in Customer Relations, Marketing, Marketing and Sales, Sales, Strategy and Planning | Tagged , , , | Leave a comment

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The Man (or Woman) Who Knew Too Much

Most businesses need salespeople. Most salespeople need to know what they are selling. This leaves many owners on the proverbial horns of a dilemma. Should they hire a great salesperson and teach him the business, or should they take someone who … Continue reading

Posted in Customer Relations, Managing Employees, Marketing, Marketing and Sales, Sales | Tagged , , , , , | 1 Comment

One Response to The Man (or Woman) Who Knew Too Much

  1. Gerald Gaenslen says:

    John,
    As a sales and marketing manager for 30+ years, I couldn’t agree more with your insight. It’s far more important to hire a “salesman” and let him sell than to move a technician or even a marketing person into a sales position. I’ve learned the hard way!
    While it’s often good to have the experience of walking a mile in another’s shoes, the sales to manufacturing doesn’t work, just as the manufacturer to sales wouldn’t work either.
    Thanks, Gerald

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Big Brother is So 2000, but…

Big Brother is Old News This could easily be a post about technology invading our lives. How we are watched and examined and manipulated through out electronic connectedness. But why? If you aren’t aware of the erosion of your privacy … Continue reading

Posted in Business Perspectives, Customer Relations, Technology | Tagged , | Leave a comment

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Employee Incentives that Work

After four blogs on the long term motivations for running a business, perhaps it is time to return to some more practical advice. One of the most persistent issues for a business owner is trying to motivate employees with incentives. You install … Continue reading

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The Only Thing We Have to Fear?

“The only thing we have to fear is fear itself.” FDR famously broadcast during the Great Depression. His speech didn’t end that economic slump, and the election next week won’t end this one. It will, however, help. The Republicans are … Continue reading

Posted in Economic Trends, Marketing and Sales | Tagged , , , , | Leave a comment

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