Tag Archives: marketing

History Begets Attitudes

History begets attitudes. I’m back from my biannual depressurization trip. This time it was to Central Europe. As always, I assess new and different things through a business owner’s eye. We visited five countries (Germany, Austria, Czech Republic, Slovakia and Hungary), … Continue reading

Posted in John's Opinions, Leadership | Tagged , , , , , , , , , , , , , , , , | 4 Comments

4 Responses to History Begets Attitudes

  1. Doug Roof says:

    Using the analogy between a handful of European countries and the population of small businesses is a great vehicle for driving home your argument for the importance of history in forming the attitude of a business, John. In so doing, you’ve offered a real thought-provoker to business owners/leaders. You’ve also given them an approach to open a conversation about company history and attitude with their employees. Thank you.

  2. Kelly Hall says:

    John:
    As usual – the master at work with your observations! Happy you are scheduling some depressurization time! Will use this nugget of wisdom on a client today!
    Kelly H.

  3. Kelly Hall says:

    Nice article!

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Employee Experience: Is Bigger Better?

Small businesses provide much of the initial employee experience. We take younger folks and teach them decent work habits like showing up every day, being on time, and working to deadlines. As owners, our personal skills may not be sufficient. We … Continue reading

Posted in Business Perspectives, John's Opinions, Leadership, Managing Employees, Strategy and Planning | Tagged , , , , , , , , , , , , , , , | Leave a comment

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The New Information Direction: Push Over Pull

Ever since we started using computers in virtually every business, we’ve been putting data into them. Unfortunately, the issue has been getting information back out. In the middle 1980’s I ran a manufacturing company together with a couple of Australians. They thought … Continue reading

Posted in Customer Relations, Entrepreneurship, Managing Employees, Marketing and Sales, Strategy and Planning | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

One Response to The New Information Direction: Push Over Pull

  1. Mike Wright says:

    We built a company around this in the 90’S. What we need now is for the computer to tell the recipient of the information what they should do with it. Then we will have actionable information. Very Interesting!

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Help Your Friends, Not Your Competitors’

I hear it all too often. “A customer just called us for a quote. They have always done business with our competitor. We’re going to give them our best deal, and see if we can take their business.” Before you … Continue reading

Posted in Customer Relations, Entrepreneurship, Marketing and Sales, Sales, Strategy and Planning | Tagged , , , , , , , , , , , , , , | Leave a comment

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Small Businesses Fantasies: Service

As an evangelist for small business, I am the consumer equivalent of the locally-grown food movement. I spend as much of my discretionary income as possible with the owned-and-operated businesses in my area. As a consultant and coach to owners, I also … Continue reading

Posted in Customer Relations, Entrepreneurship, Leadership, Managing Employees, Marketing, Marketing and Sales, Sales | Tagged , , , , , , , , , , , , , , , | 3 Comments

3 Responses to Small Businesses Fantasies: Service

  1. David Basri says:

    Even if you work on it every day, if you do not do it well the effort is still wasted.

  2. Francine DiFilippo says:

    people have stopped investing in training and expect their employees to intuitively “know” these things. not possible. Really caring is just not that common.

  3. Rob Kaufman says:

    Service is a nebulous term. It has a different definition whether it comes from the provider or the customer. What supersedes service is the experience from the customer’s standpoint. Today’s independent business owner has a great opportunity to differentiate itself from its competitors. Unfortunately, many do not know how to do this.

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