Monthly Archives: November 2010

The Psychology of Fresh Paint

A bit more remains to be said about business owners who are gun shy about doing things in anticipation of an economic recovery. An owner mentioned to me the other day that he wanted to redecorate his conference room and purchase … Continue reading →

Posted in Marketing and Sales | Tagged , , , | 1 Comment

One Response to The Psychology of Fresh Paint

  1. aisxray says:

    Even with the threat of 25-30% Medicare cuts this year, I stayed on plan with new and replacement equipment, some technology was costly. While competitors put money in their pockets and did no capital improvements and investments in leading edge technology awaiting Congress's yes or no on Medicare reimbursements,we once again took the leadership position and have won a significant amount of business this year with this new technology, more than enough to absorb any future cuts. Competitors? they're just figuring out what is happening and scrambling to upgrade with fewer accounts on their side.

    Sometimes when the market says hold up, that's when you charge.

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A New View of Who We Are

The economy has experienced 5 consecutive quarters of growth. We are officially more than a year past the end of the recession. I’m guessing that you, like me, responded to that fact with something like “HA!.” We all still feel … Continue reading →

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In the long run

I met with a business owner the other day who has experienced a particularly difficult year. A confluence of economics, technology and criminal activity in his industry has kept him working long hours, with relatively little to show for it. He … Continue reading →

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