Monthly Archives: April 2013

So, John, if you spent that fifteen minutes on Soical Media, it would no longer be “free.” I agree; have a college intern to it, but if it is the buisness owner, think of the other things not being done while he or she is maitaining the social networks (consistency and regularity are likely required) that would have positive impacts on revenues, cost, margin, qulaity, employee development, customer acquisition, etc.

As usual a thought provoking article. I “like” them, but I am not going to take the time to do the social media thing, however.

John – You have some good points here. However, for every research that shows the failure of social media to bring new business there is a counter-point showing how social media has helped improve the business. I don’t think social media can help you sell if you don’t have good products and value proposition for your customers to begin with. It can however, reach existing and new customers through additional channels and for that I think it’s worth spending your time on that. You do have to be judicious in how much time and effort you spend.

Social media may costly but for me it really helps to gain costumers. But it is necessary to maintain the high quality. Me as a consumer, I rather choose good quality than popularity.

I agree with the well stated information about how big business is encroaching on small business and stealing market share. I also agree with the need for small business to exploit its potential advantage of face to face contact and potential relationship building.
I feel, however, additional articles ought to deal with what local business people need to do with those opportunities for face to face contact. Too many businesses make the contact with meaningless, and time wasting efforts instead of those which can add value.

Interesting article! We as so many other small business’s are always looking for what we believe will make a great sales manager. We usually do not give enough recognition to our top performers, but will seek out rewards for them.

This viewpoint may work from a 10k ft view, however; each situation needs to be looked at on an individual basis. For example, I have always been in the top 5% of every sales team I was a member. One of my clients enticed me to take over a struggling sales team due to his promoting the #1 salesperson into managment. While having my own growing pains, I soon discovered the key to success in transitioning to management was to alter my “mindset”. All of a sudden my ego needed arrested and I had to get my “kudos” for watching others grow due to my leadership. All of a sudden I was a member of the support function and whether during “ride along” sales calls I may have done the entire process – when I got back to the office I put the salesperson out front and said “look what they just did”. Most successful salespersons cannot stand the hit to their ego. Here is one that successfully made the switch.